A 24-week omnichannel campaign for Eylea - designed to deliver one clear, consistent message to ophthalmologists across every touchpoint. From CLM presentations to Approved Emails, every piece of communication was built to engage, inform and convert.
The challenge was to build a modular communication system that could sustain engagement over 24 weeks - without repetition and without losing the core message. Using eWizard as the content platform, I designed a suite of CLM materials and Approved Emails that guided HCPs through a structured narrative: from awareness to clinical confidence.
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