Dociekliwi is an audio serial created for healthcare professionals - a content format designed to build engagement outside the traditional rep visit. Through a carefully crafted narrative, each episode delivers medical insight in a format HCPs actually want to consume.
The project required building a full creative and digital system - from the audio brand identity and key visual to the omnichannel distribution strategy. Each touchpoint was designed to reinforce the series narrative and drive consistent HCP engagement across digital and rep-led channels.
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